Furniture Maker targeting 50% Turnover Rise
A Barnsley-based furniture manufacturer that exports 100 beds a week is targeting a 50 per cent increase in turnover with support from the Department for International Trade (DIT).
Aspire Furniture builds and sells mattresses and frames to stockists including Tesco, Next, Dunelm and Wayfair. It was founded in 2013 and took over a 15,000 sq ft factory in 2017 after making the decision to start manufacturing its own products.
Last year, the business began to work with an international trade adviser from DIT when it was contacted by a German distributor requesting samples of its products.
Aspire Furniture has already secured deals in Germany worth £6,000 a month and is planning to expand to the Middle East and double its current sales to the Republic of Ireland from 100 beds to a week to 200.
The export success will enable the company to add four new members of staff to its team of five and expects its turnover to increase £6m in 2019, an increase of 50 per cent.
Paul Murphy, managing director of Aspire Furniture, said: “When we were approached by overseas distributors requesting samples, we turned to DIT for advice as we didn’t know how we could send something as big as a bed to another country. With DIT’s help we identified the best method of transportation, which meant we could work with new overseas customers and grow the business.
“Our website has also had a big part to play. Our customers check us out there first before approaching us, and we all know first impressions count. We’re also now making our site user friendly for the different overseas markets we operate in – updating for different languages and currencies.”