Peak District Campaign to attract China Tourists
The new campaign is designed to encourage Chinese people to learn more about some of Britain’s best places to visit by giving them a new name.
It is one of 101 points of interest around Britain selected by national tourism agency VisitBritain to feature in a campaign inviting Chinese people to come up with the most fitting, amusing, meaningful, and memorable Chinese names for British places, events, and things.
Over a 10-week period, VisitBritain will use a variety of advertising, social and digital media to invite people in China to give ‘GREAT Chinese Names for GREAT Britain’. The campaign hopes to help attract even more visitors from the rapidly-growing Chinese tourism market, and encourage visitors to travel further afield around Britain.
For more on this story, see the Sheffield Star article.