With £100m of trade up for grabs, Sheffield City Region companies are being warned they can’t afford not to be part of the International Festival of Business.
Just ignore the fact that it’s based in Liverpool, organisers say.
The IFB, which features 240 events across the North throughout June and July, is being hailed as the biggest event in the UK since the Festival of Britain in 1951 and the biggest business bash in the world in 2014.
Bosses from more than 80 countries are set to attend with one aim – to do business.
The Government is throwing its weight behind the festival that’s being billed as “a national event that just happens to be in Liverpool.”
The ambition is to generate £100m of trade in the medium term to help rebalance the north-south economy and boost manufacturing over the service sector, according to Max Steinberg CBE, chair of IFB 2014.
For more on this story, see The Star article here.